Odessa SEO Services
Home / Locations-served / Odessa SEO services
Geniuses For Hire is a top Odessa, Texas SEO agency dedicated to delivering excellent and lasting results in digital marketing services for businesses both national and local to Odessa. Our SEO services are built around deliverables with genuine results that rank you for the search terms your business needs without getting penalties.
Each business is unique, so we tailor our strategies to meet our clients' specific needs and goals. The content and authority needed to rank among industries and cities varies, so we adapt our SEO strategies individually to every client. This is a difference you will immediately notice. We are honest and direct and never try to sell you on anything.
SEO stands for search engine optimization. This most commonly refers to ranking on Google, but it refers to ranking on any search engine, including Google, Bing, Yahoo, Duck Duck Go, Ecosia, and even Chat GPT. SEO services usually only track and target Google results since that is where most searches happen and what most tools support. Since our methods aren't built to temporarily cheat the system they work on all platforms.
SEO depends on various things, and all things must be done at a quality level high enough to get the best results. The most important of these are your website, your content, and your authority. We first ensure that your website meets all the technical and marketing requirements to generate leads. We then develop a keyword and content strategy based on the types of leads you want for your business. We then contact other site owners and promote your business on their websites so the search engines see you as a relevant authority in your industry.
Search engine optimization is complex because you must be good at all aspects to dominate the competition. If you hire an agency that fails in any aspect, you will probably fail for the entire campaign. This is why most SEO agencies fail. They have specific specialties they are good at, but they aren't able to compete in other areas. We are specialists in all aspects of SEO. Our developers have computer science degrees, and our writers are native English speakers with English degrees.
Many ask if they can run an SEO campaign without building a website, creating content, or building links. The honest answer is usually not, but it depends. We are experts in all aspects of web design and marketing, so we can audit and handle every part of your SEO campaign without any time commitment from you. If your website is good enough to get the necessary search engine results, we will leave it as is; if it will affect the campaign, we will have to rebuild it for you.
If your website is of a sufficient quality then you do not need to rebuild it, but your website does have to be of a certain quality level to get the best results. If you hired a cheap web design company or designed it yourself, your website will hold you back. We will perform an audit of your website to determine any potential issues and work on your site, improve your site, migrate your site to a better system, or we can rebuild a fully custom website.
We run into two common issues when doing SEO audits. One is companies selling content writing without applying proper keyword research strategies, and the other is businesses trying to rank service pages without writing supporting content. If you aren't utilizing proper keyword strategies, then you aren't going to rank for your core services, and SEO will be useless to you even if you do rank for the content you write. If you aren't writing supporting content, you will have difficulty establishing yourself as an authority figure on a topic. If you are in a very low-competition industry, then you may not need as many blog articles to rank for your desired search terms, but low-competition industries also usually have lower volume keywords and need more service-related content so they can cast a wider net. If you want to write the content yourself, we provide consulting services and can train you and provide tools to write better SEO content.
Not every website needs backlinks to rank on search engines, but backlinks help every website rank. Since Odessa SEO is easier than SEO in larger cities, you can sometimes spend less money on links, but it will depend on your goals and your business. You may run into a situation where you can get Google rankings in position 5 without links but need links for higher positions. Low-competition industries usually don't need as much authority to rank since they aren't competing with other high-authority businesses. We always perform an SEO strategy and audit curated explicitly for your business and goals.
SEO is best for businesses that benefit from people finding them on Google. While most businesses fit this description, some oil companies wouldn't see much benefit from ranking higher on Google. For an Odessa SEO campaign to be beneficial, there needs to be ample search volume, or enough people searching on Google for your services in your area.
Searching engine optimization is the best thing you can do for your company next year. It takes time to get results from a search engine optimization campaign, but if done correctly, you will get a sustainable source of leads for years to come. Search ads work well with SEO services and are much faster, but they are always pay-per-click. SEO is a service-oriented methodology that generates search engine rankings that generate innumerable leads. It is somewhat similar to building a house (SEO) rather than renting an apartment (Ads). Good SEO specialists know how to run an SEO campaign that will improve over time and make your website an asset.
Geniuses For Hire is an Odessa SEO agency that focuses on what is best for your business. Many SEO companies sell rankings that don't mean anything to you. We will apply SEO strategies that will help you get rankings and leads for your specific services in your specific area.
We provide holistic SEO services. This means we focus on every part of an SEO campaign from top to bottom. Web design, technical SEO, backlinks (or off page SEO), content writing (or on page SEO), and everything else you will need for an effective SEO campaign. We are the only national-level Odessa SEO company providing comprehensive SEO services.
Our SEO process starts with an audit of your current website and organic rankings. The audit will cover where your website needs to improve to rank higher in search engines. We will focus on the technical aspect, the design, the keyword and content strategy, the current backlink profile, and your current rankings. If you are a local business, we will also provide local geogrids to show where you rank on Google Maps. If you don't currently have a website, we can design one for you.
Your website is the backbone of your search engine rankings and marketing campaigns. It ensures that Google can crawl your website and find the content you want them to find. It also ensures that the people visiting your page can navigate your site and buy your services. When your website has technical and design issues, users will often go to better websites, which costs you both rankings and money. Much of our in-depth audits cover aspects of your website that need to be improved. Good websites don't have to be expensive, but there are a lot of designers and developers who don't follow proper SEO and marketing practices since those are different skills. You can take our website audit and fix it yourself, have your developer fix it, or have us do it.
After the audit, we will focus on your keyword and content strategy. Keywords are the specific search phrases that you want to rank for - things like "digital marketing agency" or "digital marketing campaign" or "marketing strategy". Writing good relevant content is the first step to improving your website's search ranking. We can write this content for you or provide you with guides, tools, and training to have your in-house team write the content. Your content quality and content marketing strategy will define your success more than any other part of your SEO campaign.
Backlink strategies are where most people get confused. The types and amount of backlinks will depend more on competition than anything else. These are usually the most defining costs of any search engine optimization campaign. There are several strategies for generating backlinks with varying costs and complexities. Full-service search engine optimization services usually include a backlink strategy, but you can do SEO consulting and content marketing without backlinks if you are in a low-competition market.
If you are reading this, then SEO works.
The price of SEO is defined more by your market and competition than by services. Since the goal is to outrank your competition, you often only need to be a little bit better than them, so your competition often defines your investment. We can help you determine the estimated cost of success according to your industry and goals.
I’ve been working with Alex and his team for years! Always a great experience. Highly recommend for website development, design, and marketing. Josh Reyes - Revival Float Spa
Alex with Geniuses For Hire is a creative web designer with talents and skills that can't be matched! Shonna Harper - James Harper OD
My business more than doubled in the first year of using their company to market my business. I wouldn't even consider using someone else. Laura Carpenter - Law Office Of Laura Carpenter
Highly Recommend. Very knowledgeable and exceeds expectation. I wouldn’t consider using anyone else! Jessica Childers - Jessica Childers Realtor
