How To Write Local Service Pages With Frase

Using Frase To Write Local Service Pages

Writing local service pages is something our clients often struggle with. Our SEO services include both content writing as well as guides for our clients to write content for themselves. Frase is the best way that we have found to easily write local service pages that will rank easily.

This video and included guide should show you how to use Frase to write your pages. If you still need assistance on using Frase or on writing your local service pages feel free to message us for further training or videos.

This tutorial assumes you have access to Frase so you will need to sign up for an account. You can use coupon code FRASE50 to save 50% off your first month.

It also assumes you have an a grammarly account, who currently has free options at the moment. While grammarly is not mandatory for this prcoess, it does speed things up dramatically.

Detailed Steps For Writing Local Service Pages

1. Create list of sections and mentions

2. Create document

   1. Select SEO workflow

3. Create outline

   1. Go To Outline in top right

   2. Select Explore headings in right side panel

   3. Read through headings to get a sense of the competition. Read any necessary or helpful ranking competitors. We recommend doing this before generating headings.

   4. Select Generate Headings with AI

      1. Can be redone if everything is erased - but only if everything is erased.

   5. Edit headings and structure to fit your article

      1. Add your previously listed sections if missing from heading outline

      2. More is better since it allows you to delete bad sections

4. Select AI Article in the top right

   1. Ensure search query is accurate

   2. Process query

   3. Remove irrelevant results - though this doesn’t matter that much if you don’t have good competitors you can leave all of them.

   4. Generate title - but you can keep this simple and leave it as just your core keyword if needed.

   5. Remove competitors and irrelevant topics

   6. Add in brand name to selected topics along with any other specific mentions.

   7. Manually add at least 1 instruction under the h1 that includes your brand name and service. (Currently Frase doesn’t do this for you - and you want to increase the changes the following instructions include your brand name.)

   8. Click Generate instructions with AI

   9. Read through instructions - remove incorrect or irrelevant information, and change any business mentions to yours.

   10. Use formal tone to reduce AI nonsense sentences

   11. Write Ai Article

   12. Review AI Article

   13. Export To editor

5. Edit AI article

   1. Refresh page to get optimization score.

   2. Read through the article and edit down. Delete bad paragraphs and ensure every section has at least one good paragraph. Don’t focus on wordcount, the specific word count doesn’t matter but you don’t want too long or too short. You don’t have to spend too much time reading since we will read through the article 3 total times.

   3. Transfer article to Grammarly and read through and edit again.

   4. Transfer back to Frase and reoptimize - don’t focus on the score but add in missing terms that are easy to add.

   5. When posting to your website, reread again and add any outbound links that fit the content.

   6. After adding the article add as many internal links from other pages as you can.