A professional website is no longer something that is just nice to a to have, it is a mission critical component for your business. How high you rank in search engines, the performance of pay per click campaigns, the success of email newsletter campaigns, your social media campaigns, and all other digital marketing depend on the quality of your website. Your website is the center of your marketing campaign. With many digital marketing campaigns the synergy between services is more important than the services themselves. We build custom luxury websites specifically intended for business marketing. Your website will include all necessary components, and be specifically tailored to your business. Custom forms, call to actions, your business colors and branding, proper SEO practices, blogs, social media integration, and good conversion principles will all be built into the foundation of your website.
Email newsletter campaigns allow you to send regular emails to an email subscriber list. This allows you to send birthday or anniversary emails, as well as coupons and advertisements. It is an easy way to advertise specials that you are having for holidays and to inform your customers of new services. ***We do not handle email newsletter campaigns without also building and managing your website.
Web applications are custom solutions to specific business needs, like a real estate agent displaying all properties listed on MLS instead of directing traffic to Zillow, or a car dealership showing its current inventory. Web applications can be simple, or extremely complex and completely depend on your type of business.
Ecommerce is the ability to sell your products online. This allows you to take orders and payment online and then ship the, to the buyers address. We can develop different product catalogues and item types. We can create coupons codes as well as online inventory control so you won’t get sales for out of stock products.
Search Engine Optimization is a hot topic that is thrown around digital marketing and websites that can be very complex and is often mis-sold. The basic concept of SEO is to get Google and other search engines to rank you at the top of their results for given keywords. Search engines have algorithms that decide where your website should rank. The quality of your website and your online reputation are the most important ranking factors. The best way to build your online reputation is to provide quality content that people want to see and share. We build all of the quality indicators for SEO into all of our websites. We also provide content marketing to help build your online reputation. When necessary we balance specific pages of your website to specific keywords you want to rank for. ***Because a main factor of SEO is related to the quality of your website we do not sell SEO packages without also building and managing your website.
Search Engine Marketing is the ads above your organic search results. These are paid results called Google Adwords that put you at either the top or side of the page on a computer. You can either drive traffic to your website or to your office with call only campaigns. Google Adwords is the easiest way to get more business fast. ***The cost per click or cost per call are determined by the quality of your website, so it is cheaper to run a Google Adwords campaign if we also do your website, but is not mandatory.
We will write blogs for you to post on your website and social media. You can choose the topics or we can do it for you, but it will always be specifically tailored to your business. Blogs are tremendously helpful with SEO for your website and building engagement on social media. When you present yourself as an authority in your field people feel more comfortable doing business with you.
Videos are the new must have marketing. They can be posted to your website, a YouTube channel, and on your social media and they get more engagement than any other form of marketing. We will have a production crew shoot and edit a professional video for whatever you require. Commercials, vlogs, business biopics, testimonials, or descriptions of your services can all help generate an audience and increase conversion. We will either write a script or follow yours, and include a makeup artist and hair stylist when necessary.
Facebook pages allow you to easily communicate with your audience and advertise to customers in a way that has become so ubiquitous it is mandatory for almost every type of business. We manage advertising budgets according to your business goals to get you more followers and customers. We can also manage your page by posting content relative to your business and managing pertinent information.
Instagram is owned by facebook and uses the same ad platform. Instagram is newer with fewer users but also becoming wildly popular. Instagram requires all posts to be centered around pictures and videos.
YouTube is owned by Google so it gets a slight boost in search results. Your videos can be posted to a YouTube channel to get subscribers and accumulate views over time. YouTube also allows targeted advertising so you can show your videos to people in your area watching other channels in the same way you can with television.
We work with graphic artists and videographers if you need us to manage or produce content for advertisements. We can also help sign you up for various services and manage your account to make sure things are done properly. We can also get you logos and various print and graphical materials depending on your business needs.
Have any questions about our services? Need something handled that isn't listed? Contact us and let us know.